As quoted from Indigital, As one of the strategies to increase website traffic, SEO (Search Engine Optimization) is currently in great demand by business people. If you are one of the people who run SEO techniques, you need to know some things and factors that affect SEO.
SEO, which is website optimization on search engines, is not permanent. Therefore, when implementing SEO, you must always control or check several factors that can affect the changes.
The following are some factors that can affect changes to SEO on Blogs.
Factors Affecting SEO On Page
- Content Quantity and Quality
- Keyword Determination
- User Experience
- Average Page Views dan Bounce Rate
- Crawlability
- Search Engine Algorithm Changes
Content Quantity and Quality
First, the thing that can affect SEO is content. Content in the form of writing on the website is a significant factor that can increase traffic.
If the content on your business website is small and of poor quality, then this will affect your SEO strategy.
So to be able to apply SEO techniques well, you have to create lots of quality content. Quality content here is original content (no copy-paste) and has strong keywords.
Keyword Determination
In implementing SEO, you are required to determine specific keywords. The keywords included in the content or writing affect how your website is positioned in search engines.
There are several categories of keywords for SEO, namely easy keywords, medium keywords, and difficult keywords. Each of these keywords certainly has advantages and disadvantages seen from the opportunities and level of competition. For example, if you take short keywords and have options, the level of competition will be complicated.
But before choosing keywords, you must do research first so that SEO runs optimally.
User Experience
If your website is slow to make it difficult to access, this will cause Google spiders lazy to crawl. When Google spiders are lazy to crawl your website, of course, this will affect your position on search engines.
So don't make this user experience a lousy value when other people access your business website. But if you ignore the user experience, your website's position in search engines will decrease.
Average Page Views dan Bounce Rate
Next, the average page views and bounce rate can affect SEO. If your website has a low moderate page view, Google will also rate your website low.
Meanwhile, for the bounce rate, try to keep it low so that you get a good score in the eyes of Google. The bounce rate of a website itself is obtained by Google from the number of visitors who press the "back" button and Google Analytics.
Crawlability Content
To assess a website, Google will crawl. Crawlability itself is Google's ability to store website data and the indexation process. After the procedure, Google will determine whether the website is good or not.
If your own website is difficult to crawl, how can you expect a prime position in search engines? On the other hand, if a website can be crawled easily, you can occupy the best work on search engines.
Search Engine Algorithm Changes
Finally, the factor that affects SEO is the algorithm change from Google. Not only does it affect SEO, but algorithm changes can also affect SERP.
Algorithm change itself is a policy of Google that inevitably must be accepted.
To make your website position survive on the main page, you must constantly update the algorithm changes that occur. When you know there is a change in Google's algorithm, you must immediately adjust the online business SEO strategy that is applied.
These are some of the factors that affect SEO. Well, suppose you are a person who wants to be successful with an online business that is run. In that case, inevitably, you have to understand these factors. And of course, you no longer need to doubt the SEO strategy for the success of your online business.
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